Napa Valley Vintners
Linda Reiff, President & CEO
Linda Reiff has served as head of the Napa Valley Vintners (NVV) since 1995. Under her leadership, NVV membership has grown to nearly 500 wineries, marketing and promotions programs have expanded worldwide and the organization has become an international leader on industry issues. Reiff leads the NVV’s efforts to create and maintain the world-class reputation for Napa Valley wines, and protect the interests of its members and community. She spearheads the NVV’s approach on efforts to protect winegrowing place names around the world, development of the most progressive farming, land and winery green certification programs in the United States and business investment in community causes.