Co-Chairs: Judy Coffey | Larry Florin
City of Santa Rosa
David Guhin, Director of Planning & Economic Development
Mr. Guhin has over 15 years of experience in the public sector, and is currently the Assistant City Manager and Director of Planning and Economic Development for the City of Santa Rosa. In addition to the Assistant City Manager duties, Mr. Guhin’s responsibilities include the City’s Planning, Building, Engineering and Economic Development functions. Mr. Guhin has established ongoing process improvement implementations to expedite and enhance the development process, guided the development of the City’s Housing Action Plan, lead the development of the City’s comprehensive cannabis policy and tax initiatives, oversaw the Roseland Annexation process, and is developing an aggressive downtown housing initiative to encourage multi-family housing in the downtown core to support transit oriented development and the health and economic vitality of our downtown. Mr. Guhin is also heading the rebuild effort for the City of Santa Rosa from the 2017 Tubbs Fire that destroyed approximately 3,000 homes in the City. Mr. Guhin holds a Bachelor’s of Science degree in Engineering from the South Dakota School of Mines and Technology and is currently in a Master’s Degree program at Sonoma State and is a Registered Professional Engineer in the State of California.
County of Sonoma, Permit Sonoma
Tennis Wick, Director
Tennis Wick has served as Permit Sonoma Director since November 2013. The agency balances environmental protection and sustainable development of Sonoma County’s natural resources through the agency’s planning, engineering, building, well and septic, code enforcement and customer service sections. Before joining the County of Sonoma, Wick worked as a principal at Berg Holdings responsible for government affairs, site acquisition, design and entitlement.
Previously, Tennis practiced as a partner at the engineering and planning consulting firm CSW/Stuber-Stroeh Engineering Group, Inc. He began his career with the County of Marin where he led current planning as Development Chief. Wick is a member of the American Institute of Certified Planners (10447) and the American Planning Association. Tennis Wick holds a Juris Doctor degree from Golden Gate University School of Law and a Bachelor of Arts degree in Political Science with a Public Service Emphasis from the University of California, Santa Barbara. A long-time Petaluma resident, Tennis Wick has been civically active twice serving as a City Planning Commissioner and as Board President of the Friends of the Petaluma River, Petaluma Peoples Service Center and the Petaluma Area Chamber of Commerce. Wick is also a member of the Sonoma County Farm Bureau and the Sonoma County Alliance. Tennis is part owner of Hen House Brewing Co. He and his wife Holly have four grown daughters and are active in endurance sports, cooking and gardening.
Brent Schroeder, UrbanWorks
Brent Schroeder brings 13 years of work in public and private sector environmental and urban planning to Urbanworks. He is an experienced strategist who understands the issues that intersect urban development and socio-environmental concerns.
With core skills in community development, public outreach, environmental impact analysis, and green building, Brent understands how issues raised at preliminary stages of a project can color and influence the final form and function of a project. Brent joined Urbanworks to focus his career on “place-making” – envisioning, designing and delivering inspired projects that preserve and enhance the local community.
Jennielynn Holmes, Director of Shelter & Housing at Catholic Charities of SR
As director of shelter and housing for Catholic Charities of Santa Rosa, the region’s largest nonprofit homeless services provider, Holmes manages a widening array of housing and aid programs, and oversees nearly half of all emergency shelter beds in the county, including the two largest shelters between the Golden Gate Bridge and Oregon.
She also is a driving force behind evolving local government policies, practices and partnerships designed to fast-track permanent housing for those in need of shelter so they can benefit from treatment of mental illness, addiction and trauma. When successful, the intervention can break the cycle of homelessness.
Brandon Jørgensen, Designer
Mr. Jørgensen, owner of Atelier Jørgensen/Jørgensen Design, Inc, has used his vision to increase the value of many projects whether for private clients, developers, and or his own entity. From the first private residence remodel taken on out of college, a house purchased for $550,000 in Berkeley California, was added on (250 sf) and updated throughout for $127,000 and sold 6 months later for $1,252,000. Similarly, a modern house in disrepair was purchased in Napa, California for $735,000 by Jørgensen, with updated bathrooms and complete landscaping adding large lawns, vistas to the valley and bay beyond, a bocce court, home office, and other amenities such as outdoor garden, pond, and cooking for $125,000 was sold upon completion of upgrades and modifi cations 6 months later for $1,635,000.
In conjunction with his own projects, he guided an owner of a property in the Napa Valley through site work, design, and construction of a new house on a 1-acre parcel with views of Napa Valley, Mt St. Helena, surrounding vineyards and hills, building the house for $226 per square foot. Beating all expectations for this high end, 57% glass sleek modern private residence at 5,050 sf. Th is residence has recently been appraised at $5,500,000 and has won several awards for excellence in design and has been widely published and celebrated. Jørgensen has 20 years of experience in high-end private residential and 5-star resort style residential design. Projects for the likes of Four Seasons and Aman resorts as well as private wealth individuals. Jørgensen understands resort, private, secluded living and the design it takes to get there. Jørgensen is a visiting critic at University of California, Berkeley’s architecture department and an alum.
Sonoma County Board of Education
Herman G. Hernandez, Board President
Herman G. Hernandez is the youngest and only Latino elected to the Sonoma County Office of Education (SCOE) board of trustees. He is 31 years old today, but only 27 years old when he was elected in 2014. This year marks his fourth year in office, and will be up for re-election in November. Herman is also the president of the board this year. However, Herman is not just a board of trustees member, he holds other positions in the community such as the Vice President of The College Tee Project, California School Board Association Delegate Assembly for Region 3, a Board of Director for the California County Board of Education, and a board member of the Elsie Allen High School Foundation. All of these boards are connected to educational access in particular for low income students.
Jackson Family Wines
Caroline Shaw, Executive Vice President
Caroline Shaw is Executive Vice President and Chief Marketing Officer for Jackson Family Wines, the largest family-owned company of premium wines in the United States. Caroline leads the company in its worldwide marketing and communications efforts for several prominent brands to include the number one selling chardonnay in America — Kendall-Jackson’s Vintner’s Reserve. In addition to managing the marketing and communications direction, she oversees the research and development, direct to consumer, culinary, in-house design and government affairs divisions.
Following the devastating wildfires in Northern California in October 2017, Caroline took on a new role, working directly for the Chairman and Proprietor Barbara Banke, to lead an effort around the recovery and rebuilding efforts of the region while continuing to support the Company’s overall business strategies and operational objectives. She continues to be responsible for Jackson Family Wines strategic communications, serves as Company spokesperson and Association representative to include advocacy, trade and tourism. Carikube is also the executive leader over theJFW Cares program providing scholarships, emergency relief and community engagement.
North Bay Association of REALTORS® (NorBAR)
Lisa Badenfort, Government Affairs Director
Lisa Badenfort serves as Government Affairs Director for the North Bay Association of REALTORS® (NorBAR) a four-county, 3500-member trade organization advocating for a vibrant real estate industry.
From idea to implementation, Lisa has worked with state and local leaders on systems issues, primarily on land use, water, housing, and agriculture. Her experience encompasses multiple vantage points throughout the North Coast – as legislative and campaign staff, senior county analyst, program and communications manager. Prior to joining NorBAR, Lisa managed land use and food system coalitions with a statewide consultancy, and served six years with CA State Legislators representing Sonoma, Napa, Mendocino and Lake counties.
Lisa holds a Master’s in Public Administration and serves on the Santa Rosa Board of Public Utilities and Sonoma County Transportation Authority Advisory Committee.
North Coast Builders Exchange
Keith Woods, CEO
Keith Woods is chief executive officer of North Coast Builders Exchange in Santa Rosa. He’s best known locally for his public speaking and frequent Master of Ceremonies work for many local organizations; his 13 years as president and chief executive officer of the Santa Rosa Chamber of Commerce; leading the effort to start the Santa Rosa downtown market; and for helping the 1200-member Builders Exchange become a strong voice for the construction industry. Woods dabbles in golf and even had a hole-in-one a couple of years ago at the Santa Rosa Golf & Country Club. “It’s the first time I ever put a “1” on a scorecard without another number behind it,” he says. Woods lives in the Montecito Heights neighborhood of Santa Rosa, and considers his 31-year-old twins, Kevin and Kelly, to be close friends of his.