Coffey Park Walls Project

A Collaboration between Coffey Strong, AshBritt Environmental, and Rebuild North Bay Foundation

We have officially broken ground on the Hopper Ave Wall!

Thank you to everyone who joined us at the Groundbreaking Ceremony on November 8th. We are so grateful for your support.



About the Project

In partnership with AshBritt Environmental and Coffey Strong, Rebuild NorthBay Foundation is pleased to be playing an active role in rebuilding the common perimeter walls along Hopper Ave in Coffey Park. 

AshBritt Environmental, Rebuild NorthBay Foundation, and Coffey Strong have collaborated for the past several months to ensure all of the costs were covered, including demolition of the existing walls, debris removal, and replacement with a design and fire rated material chosen by residents.

After the devastating October 9th fires, it was discovered that the Hopper wall was owned by the homeowners that adjoined it. The costs of demolition and rebuilding was a burden that would have been placed on you and your neighbors. Coffey Strong wanted to help and find a solution that would benefit the neighbors and provide a new “Gateway to Coffey Park.”

The total cost to remove, dispose and replace the existing wall is approximately $18,250.00 per homeowner. The in-kind donation from AshBritt and the support and partnership between Rebuild Northbay Foundation and Coffey Strong allowed this to happen.

After interviewing numerous contractors and soliciting quotes, Coffey Strong chose Restructure Group LLC of New York, the manufacturer of the RSG-3D structural panel system as the material supplier for the project. A number of RSG-3D certified contractors have participated in the design of the wall and will be responsible for the construction over a period of 3 months. The existing 6’ precast wall will be removed and replaced with a new 8’ high strength, highly durable privacy wall.

This wall system was specifically chosen for many reasons. This panel wall system is fireproof, seismic-resistant, easily repairable and sound attenuating. The 2900 linear feet of wall will be a stucco finished wall with columns placed 20’ on center. Coffey Strong is still seeking funding for the stone veneers on the columns.

When AshBritt contacted Rebuild Northbay Foundation in late February inquiring about projects that would have a meaningful impact on the community, Rebuild’s Executive Director, Jennifer Gray Thompson, immediately suggested the Coffey Park walls.

“We are all acutely aware of the number of unmet needs combined with insurance shortfalls that prevent fire survivors from rebuilding better, safer, and faster. Rebuild is committed to assisting in finding relief for the fire affected communities through collaboration with the private, public and nonprofit sectors. The collaborative relationship between AshBritt, Coffey Strong and Rebuild Northbay is a model of multi-sector problem solving after an unprecedented disaster. Together, anything is possible.”

Jennifer Gray Thompson

Executive Director, Rebuild NorthBay Foundation

“We're thrilled to have AshBritt Environmental funding for our solution to a significant problem for 40 of our residents. However, it doesn't just impact those homeowners. It will bring new life to Hopper Avenue and the gateway to Coffey Park.”

Jeff Okrepkie

Coffey Strong Chairman

“The Hopper Wall replacement project is a great example what we can accomplish when the whole community comes together.”

Henry Hansel

President, Hansel Auto Group & Rebuild North Bay Foundation Board Member

Notably, the original estimate of $300,000 to replace the walls fell far short of the actual cost. AshBritt understood the practical and emotional imperative of completing this project and rose to the challenge.

“AshBritt’s corporate core values include being an active partner in the long-term recovery of Santa Rosa and the entire wildfire impacted area...This includes contributing up to $650,000 supporting locally identified community recovery initiatives throughout Northern California. The Coffey Park project is a significant symbol of recovery and resiliency for the community. AshBritt is proud to partner with Rebuild Northbay and Coffey Strong to make this happen.”

Brittany Perkins

CEO, AshBritt


Coffey Strong, AshBritt, and Rebuild Northbay Foundation are grateful for the support of the City of Santa Rosa in navigating the process, from permits to removals.


THE PRESS DEMOCRAT | Jan 25, 2018 "Santa Rosa’s Coffey Park residents flummoxed by burned walls"

Read More


AshBritt pledges donation to rebuild Coffey Park walls | The Press Democrat



Coffey Strong blog post about Hopper Ave Walls Project